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Ghosted presents · Part 1 out now

Haunt it like you mean it!

A horror comedy visual novel where you play as you. Part 1 is free in your browser. No download.

Sailor at school: "Super important ghost question!"

Sailor at school: "Super important ghost question!"Real gameplay · 1 / 8

Scene 01 · Play

Free to start. Pay if you love it.

The model of Doki Doki Literature Club and Our Life: the story start is free forever, and money comes from the full game and extras. Nothing is on sale yet; prices are estimates.

Live now

Part 1

The full first chapter in your browser. Name, pronouns, the dare, the haunted house, 2 endings.

Free

forever

Play free

Coming with Part 2

Full game, Parts 1 to 3

Parts 2 and 3 when they ship, a download version, and every ending. Pay more if you want to.

$4.99 (estimate)

one time

Play Part 1 first

Coming with Part 2

Fan Pack

Phone and desktop wallpapers plus Koii's sketchbook PDF with notes on every character.

$5 (estimate)

one time

See the Fan Pack
Scene 02 · About

The cast explains.

Sailor

You play as you. Type your name and pick he, she or they on the very first screen.

Vincent

It runs in the browser on a phone or a laptop. No download, no account.

Niko

Your choices change my mood. Be rude and I will remember it.

Nei

Every character is drawn by Koii. Part 1 is free forever.

Vincent, drawn by Koii

Vincent

Human. Acts brave. Secretly the most scared.

Nei, drawn by Koii

Nei

Ghost. The friendly ghost. Tilts his head when he lies.

Niko, drawn by Koii

Niko

Ghost. Nei's brother. Hates all humans.

Sailor, drawn by Koii

Sailor

Human. The one who made the dare.

Scene 03 · Merch drop

Take the ghosts home.

Copied from Slay the Princess and Our Life: sticker sheets, standees, keychains and prints, sold as pre-order drops. Each drop is made only after its window closes, so nothing is bought before it is paid for.
Mockup: the Crew Box with a sticker sheet, a standee, a keychain and a print

Bundle · first drop

The Crew Box

One of each physical item, 4 for the price of about 3. Bought one by one: $53 (estimate).

$45 (estimate)

Pre-order opens at 300 people on the waitlist (see the roadmap).

Mockup: sticker sheet with Nei, Niko, Vincent, Sailor and the logo, from Koii's drawings

Haunt crew sticker sheet

Kiss-cut, 4 characters + logo

$8 (estimate)

Mockup: clear acrylic standees of Nei and Niko

Ghost brothers standees

Clear acrylic, about 10 cm

$15 (estimate)

Mockup: four round acrylic keychains, one per character

Acrylic keychains

Pick your character

$10 (estimate)

Mockup: art prints of Sailor, Niko and Vincent

Character art prints

8 x 10, signed Koii

$20 (estimate)

Mockup: Koii's sketchbook and a phone wallpaper of Niko

Fan Pack (digital)

Wallpapers + sketchbook PDF

$5 (estimate)

Pictures are mockups built from Koii's drawings, not photos of made products.

Scene 04 · Supporters

Haunt the credits.

A monthly supporter page, the way Our Life and Slay the Princess run theirs. It opens with a parent's account. Prices are estimates.

Thank you

$1 a month (estimate)

  • Your name in the credits (first name or nickname)
  • Devlog posts a few days early

Middle tier

Haunt crew

$3 a month (estimate)

  • Everything in Thank you
  • Monthly sketch from Koii's sketchbook
  • Vote on the next scene idea

Resident ghost

$5 a month (estimate)

  • Everything in Haunt crew
  • Each new part one week early
  • The Fan Pack free
Scene 05 · The ads

Three ads. Two reels.

Every ad is built from Koii's drawings and real screenshots, in feed (4:5) and story (9:16) sizes. A parent posts them; the end card says "link in bio".
Feed ad: Type your nameStory ad: Type your name

Type your name

Sailor says YOUR name. The ad is the first screen of the game.

Goal: New players for Part 1

Feed ad: Team Nei or Team Niko?Story ad: Team Nei or Team Niko?

Team Nei or Team Niko?

A question people answer in the comments, which spreads the post.

Goal: Comments and shares

Feed ad: Take the ghosts homeStory ad: Take the ghosts home

Take the ghosts home

The merch drop. Shown only to people who finished Part 1.

Goal: Pre-orders

The dare

15 sec reel: the dare, the haunted door, then "Play the free demo".

Two ghost brothers

15 sec reel: Nei, then Niko, then "Team Nei or Team Niko?".

Niko

Ads are tested small first. If an ad brings players who finish Part 1, it keeps running. If not, it stops.

How the ads make money
Scene 06 · Roadmap

Unlocked by players.

  1. Done

    Part 1, free

    Live now in the browser.

  2. At 100 players

    itch.io page

    A free demo page, set up with a parent, where visual novel fans look.

  3. At 300 on the waitlist

    First merch drop

    Sticker sheets and keychains, 2 week pre-order window.

  4. At 500 players

    Part 2 + paid full game

    The full game and the Fan Pack open for sale.

  5. At 1,000 players

    Voices

    Volunteer voice actors, stage names only, parent OK.

Devlog

  • 2026-11-03

    The store page

    Prices, merch mockups and the first ads, all from Koii's drawings.

  • 2026-10-28

    Two endings and Niko's mood

    "Dare Complete!" and "To Be Continued...". Niko now remembers what you said.

  • 2026-10-28

    Piano music and the Choice Log

    A public domain piano recording plays in the haunted house. Jump back to any choice.

  • 2026-10-22

    Koii's own drawings in the game

    Every character portrait is now drawn by Koii.

  • 2026-10-21

    The demo goes live

    Part 1 plays in the browser on phones and laptops.

The plan, with the math

Competitors, prices, merch margins and three year-one estimates.

Read the plan